AI Visibility Index
Skincare brands in ChatGPT answers
Ranked by blended AEO/GEO share of voice across ChatGPT, Claude, Perplexity and Gemini on a fixed Shopify shopper-prompt panel — TopMention’s BuiltWith-style AI visibility indexes.
| # | Store | SoV | Score | Category | Scanned |
|---|---|---|---|---|---|
| 1 | The Ordinary theordinary.com |
38% | 74 | skincare | Sat Jul 18 |
| 2 | CeraVe cerave.com |
33% | 70 | skincare | Sat Jul 18 |
| 3 | Paula's Choice paulaschoice.com |
27% | 67 | skincare | Sat Jul 18 |
| 4 | Drunk Elephant drunkelephant.com |
21% | 59 | skincare | Sat Jul 18 |
| 5 | Bushbalm bushbalm.com |
20% | 45 | skincare | Thu Jul 23 |
| 6 | ColourPop colourpop.com |
20% | 44 | skincare | Sat Jul 18 |
| 7 | Glossier glossier.com |
20% | 35 | skincare | Thu Jul 23 |
| 8 | Blume blume.com |
20% | 48 | skincare | Thu Jul 23 |
| 9 | Good Molecules goodmolecules.com |
15% | 52 | skincare | Sat Jul 18 |
| 10 | Rarebeauty rarebeauty.com |
13% | 36 | skincare | Thu Jul 23 |
Methodology
TopMention runs the same category prompt panel across four AI engines with live retrieval. Share of voice is the share of answers that mention the brand. Scores also include technical AI-readiness (crawler access, schema, Shopping signals). Public pages never include lead emails or raw model answers.
Also see: All Shopify stores · All lists · Supplements
Related: How we measure AI share of voice · AI visibility audit for Shopify
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