ColourPop
colourpop.com
Visibility score
Blended SoV
Prompts mentioned
Share of voice by model
openai
anthropic
perplexity
Top competitors in AI answers
| Brand | SoV |
|---|---|
| The Ordinary | 27% |
| CeraVe | 27% |
| La Roche-Posay | 27% |
| SkinCeuticals | 20% |
| Sephora | 17% |
Technical AI readiness
AI crawlers in robots.txt AI bots can fetch pages llms.txt present Organization schema Product schema content_direct_answer content_spec_table content_faq_section FAQPage schema schema_breadcrumb feed_products_json feed_gtin_coverage feed_brand_coverage feed_price_availability
Top issues to fix
Add GTIN/barcode values to product variants. GTINs are required for most AI shopping placements (ChatGPT Shopping, Google Shopping graph).
Rewrite product page openings to answer 'what is this and who is it for' in the first paragraph — models quote pages that answer questions directly.
Add FAQPage JSON-LD to your FAQ content — question/answer pairs are the most directly citable format for AI answers.
Methodology
Measured via ChatGPT, Claude, Perplexity and Gemini APIs with live web retrieval, fixed weekly prompt panel. API answers approximate but do not perfectly mirror every consumer chat UI.
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