Detailed AI visibility · Full panel
The Ordinary
theordinary.com
74
Visibility score
38%
Blended SoV
15/40
Prompts mentioned
Share of voice by model
34%
gemini
40%
openai
36%
anthropic
42%
perplexity
Top competitors in AI answers
| Brand | SoV |
|---|---|
| CeraVe | 30% |
| Paula's Choice | 22% |
| Good Molecules | 14% |
Technical AI readiness
AI crawlers in robots.txt AI bots can fetch pages llms.txt present Product schema Organization schema
Top issues to fix
medium impact
Add FAQPage schema on ingredient education pages.
medium impact
Ship llms.txt with hero serums and INCI highlights.
low impact
Tighten Product schema completeness on kits.
Methodology
Measured via ChatGPT, Claude, Perplexity and Gemini APIs with live web retrieval, fixed weekly prompt panel. API answers approximate but do not perfectly mirror every consumer chat UI. Seed snapshot for index launch — refresh via batch scan.
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