Detailed AI visibility · Full panel

Drunk Elephant

drunkelephant.com

Scanned 2026-07-18 · Skincare list · Shopify list · Index

59

Visibility score

21%

Blended SoV

8/40

Prompts mentioned

Share of voice by model

19%

gemini

22%

openai

20%

anthropic

23%

perplexity

Top competitors in AI answers

BrandSoV
The Ordinary38%
Paula's Choice27%
CeraVe33%

Technical AI readiness

AI crawlers in robots.txt AI bots can fetch pages llms.txt present Product schema Organization schema

Top issues to fix

medium impact

Add FAQ schema around clean clinical positioning.

medium impact

Ensure AI bots can fetch PDP HTML without challenge walls.

low impact

Ship llms.txt with routine kits.

Methodology

Measured via ChatGPT, Claude, Perplexity and Gemini APIs with live web retrieval, fixed weekly prompt panel. API answers approximate but do not perfectly mirror every consumer chat UI. Seed snapshot for index launch — refresh via batch scan.

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