content
Content briefs for AI citability
A briefing template for writers and merchandisers so every page ships with extractable answers AI systems can quote.
Most “AI content” fails because the brief asked for words, not answers.
Brief template (copy/paste)
- Target prompt(s) from /ask (exact wording)
- Owner URL (collection / PDP / education) — one primary
- Direct answer (2–4 sentences)
- Proof bullets (specs, tests, constraints)
- Who it’s for / not for
- Internal links to 3 PDPs
- FAQ (3–5), mark which get FAQPage schema
- Claims to avoid (legal/compliance)
- Success metric — prompt mention rate, not word count
Editorial rules
- Facts in HTML
- No “ChatGPT” keyword theater in H1s on commercial pages
- Prefer tables for comparisons
- Update dates when facts change
Handoff to tech
Every brief that needs schema or crawler work links to JSON-LD guide or crawler access.