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From zero to mentioned — AI visibility playbook
A staged playbook for Shopify brands starting at 0% AI share of voice — what to fix first, second, and what to ignore.
Starting at 0% SoV is normal for new or blocked stores. The mistake is doing everything at once.
Stage 0 — Can you be fetched?
If GPTBot/ClaudeBot/PerplexityBot cannot read PDPs, stop writing content. Fix crawler access first.
Stage 1 — Can machines understand the product?
Ship Organization + Product JSON-LD with truthful offers. Add GTINs on hero SKUs for Shopping. Guide: ChatGPT Shopping feed requirements.
Stage 2 — Can humans (and models) extract answers?
Rewrite top collection intros and 5–10 FAQs to match real prompts. Use citability patterns and niche /guides.
Stage 3 — Orient + measure
Publish llms.txt. Baseline with methodology. Run weekly.
Stage 4 — Earn proof
Execute citation strategy for the prompts you still lose.
What to ignore early
- Perfecting every long-tail SKU
- AI-generated blog sprawl
- Rebranding solely “for ChatGPT”
- Changing the prompt panel to manufacture progress
When to get help
If stages 0–2 are stuck in theme/app debt, use a Fix Sprint.