Caraway
carawayhome.com
Visibility score
Blended SoV
Prompts mentioned
Share of voice by model
openai
perplexity
Top competitors in AI answers
| Brand | SoV |
|---|---|
| All-Clad | 40% |
| Le Creuset | 35% |
| Vitamix | 25% |
| T-fal | 20% |
| Calphalon | 20% |
Technical AI readiness
AI crawlers in robots.txt AI bots can fetch pages llms.txt present Organization schema Product schema content_direct_answer content_spec_table content_faq_section FAQPage schema schema_breadcrumb feed_products_json
Top issues to fix
Rewrite product page openings to answer 'what is this and who is it for' in the first paragraph — models quote pages that answer questions directly.
Your /products.json feed is not accessible. Keep the storefront API feed public — shopping surfaces and crawlers use it to read your catalog.
Add FAQPage JSON-LD to your FAQ content — question/answer pairs are the most directly citable format for AI answers.
Methodology
Measured via ChatGPT, Perplexity and Gemini APIs with live web retrieval (Claude is included on the paid report). Fixed prompt panel. API answers approximate but do not perfectly mirror every consumer chat UI.
Want the full prompt-level breakdown? Start the $49/mo AI Visibility Report.
Scan Caraway (or your store)
Free snapshot with your score, top competitor, and first fix.