Brooklinen
brooklinen.com
Visibility score
Blended SoV
Prompts mentioned
Share of voice by model
openai
perplexity
Top competitors in AI answers
| Brand | SoV |
|---|---|
| West Elm | 35% |
| Joybird | 20% |
| IKEA | 20% |
| Burrow | 15% |
| Maiden Home | 15% |
Technical AI readiness
AI crawlers in robots.txt AI bots can fetch pages llms.txt present Organization schema Product schema content_direct_answer content_spec_table content_faq_section FAQPage schema schema_breadcrumb feed_products_json feed_gtin_coverage feed_brand_coverage feed_price_availability
Top issues to fix
Fix Product JSON-LD on product pages: include name, description, image, sku, GTIN, brand, offers.price, offers.availability, aggregateRating and review. This is the primary structured signal AI shopping surfaces read.
Add GTIN/barcode values to product variants. GTINs are required for most AI shopping placements (ChatGPT Shopping, Google Shopping graph).
Rewrite product page openings to answer 'what is this and who is it for' in the first paragraph — models quote pages that answer questions directly.
Methodology
Measured via ChatGPT, Perplexity and Gemini APIs with live web retrieval (Claude is included on the paid report). Fixed prompt panel. API answers approximate but do not perfectly mirror every consumer chat UI.
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